[Video] This founder's road to $1M ARR

Hi there,

Most startup advice tells you to:

• Build a perfect product

• Create fancy pitch decks

• Chase investors

Ashley Chang, CEO of Sundays, did something different.

She focused on getting Happy Paying Customers from day one.

Today? Sundays has surpassed $1M ARR in ~18 months from conception.

▶️ Watch our recent conversation where Ashley shares Sundays’ road to $1M ARR powered by Happy Paying Customers.

In this candid conversation, Ashley shares:

• Why she chose revenue over fundraising

• How she validated her idea with real customers

• The exact LinkedIn playbook she used to scale

• Her journey from existential crisis to $1M ARR

• Why/how she used the Happy Paying Customers methodology

I (Sweta) also introduce the 5 components of the methodology:

1. Set clear business parameters

2. Choose ONE customer segment

3. Craft clear positioning

4. Build complete go-to-market playbooks

5. Run go-to-market micro-tests

Our goal was simple: provide you both the ‘formula’ and Sundays example so you can apply just what’s relevant to your business.

🎁 Bonus Gift | CLICK HERE to unlock a free mini-lesson about Go-to-Market Playbooks.

Want to apply this methodology to your startup?

If you’re an underestimated ambitious founder at the concept / launch stage paving your path to your first $1M, I’ve got you 👇️ 

Access high-touch advisory support in a small group to design and start executing GTM micro-tests in just 3 hours. Join us in the Founder-Led Marketing Club.

Have follow-up questions about how to apply all this to your startup? Hit reply and ask me anytime.

Rooting for you!
Sweta

P.S. Follow Ashley on LinkedIn for more insights into her journey as she continues onto $2M ARR and beyond. Follow me (Sweta) on LinkedIn for more practical tips and examples about go-to-market at the 0-$1M stage.