If sales feels icky, read this

I hated sales. This changed everything for me.

Why AI startups are struggling

Most ideas deserve a sanity-check, does yours?

3 founders shared this exact problem this week

They thought they had validated their idea, but they had not

Where can I find customers for my startup?

To find customers, you need to do this one thing: create a Customer Ecosystem Map

The starting point for your business idea (and what to do next)

Why founders get stuck with marketing

Stop sending 100 DMs. Try this instead.

How to micro-test your go-to-market strategy with outreach

The 1 thing successful founders all do

90% of startups fail. These three questions are how to get into the 10%

The founder's guide to pricing (without the awkward questions)

Stop guessing if, and how much, customers will pay

[Video] This founder's road to $1M ARR

How to use the Happy Paying Customers Methodology

Tired of random acts of marketing?

Framework inside on how to design a single winning playbook

Ready to grow? Doing more is rarely the answer.

This founder is about to hit $1M ARR. What marketing magic should she replicate?

Your startup homepage checklist: 7 must-haves ✅

Clear and actionable guide on what to include on the homepage

Have a product idea? Curb the instinct to build it 🤖

What to do instead to get customers before building.

This bootstrapped founder hit $350K ARR in 14 months

And, how you can, too

3 examples of GTM micro-tests

Go-to-market micro-tests: what is it?

Product-market fit obsession will kill your business 💀

Setting useful marketing OKRs for early-stage tech startups

The 3-step recipe to be strategically scrappy

5 most common launch mistakes that lead to 0 customers

Plus, ideas to avoid these mistakes and get early customers

4 scrappy ideas to get early customers for your tech startup

See why to pick each idea & execution challenges founders tackled

0 to 1 marketing - are your priorities right?

Why the focus on 0 to 1 marketing for tech startups?