Sweta Govani

Ready to grow? Doing more is rarely the answer.

This founder is about to hit $1M ARR. What marketing magic should she replicate?

Your startup homepage checklist: 7 must-haves ✅

Clear and actionable guide on what to include on the homepage

Have a product idea? Curb the instinct to build it 🤖

What to do instead to get customers before building.

This bootstrapped founder hit $350K ARR in 14 months

And, how you can, too

3 examples of GTM micro-tests

Go-to-market micro-tests: what is it?

Product-market fit obsession will kill your business 💀

Setting useful marketing OKRs for early-stage tech startups

The 3-step recipe to be strategically scrappy

5 most common launch mistakes that lead to 0 customers

Plus, ideas to avoid these mistakes and get early customers

4 scrappy ideas to get early customers for your tech startup

See why to pick each idea & execution challenges founders tackled