Tired of random acts of marketing?

Hi there,

Random acts of marketing are killing startups. You know the feeling:

• Jumping between LinkedIn, TikTok, and 5 other platforms

• Updating your website every day

• Starting 100 things but finishing none

• Aimlessly doing ‘marketing’ with no ROI

• Spending precious time wondering what to do

Does this sound like you?

"I literally block time for marketing... and then just sit there, not knowing what to do."

That's what Ashley Chang, founder of Sundays, told me when she joined the Founder-Led Marketing Club.

Today? Sundays has surpassed $1M annual recurring revenue with just a single go-to-market playbook.

You read that right.

You only need ONE well-executed go-to-market playbook to get to $1M ARR and beyond.

Want to design a go-to-market playbook for your own startup? Watch this 13-minute mini-lesson (watch at 2X speed). I cover a definition, 5 principles, and 5 example playbooks. 👇

Key takeaways:

• Every successful playbook needs 3 components: find, engage, convert

• Meet customers on their existing journey to solving problems like yours

• Only 5% of your market is ready to buy right now (here's what to do about the other 95%)

• Every playbook needs to have a thesis for how your dream customers buy solutions like yours

• Stack playbooks with the same thesis, instead of spreading yourself thin

Want to design your own GTM playbook alongside other ambitious underestimated founders also on their 0-$1M journey?

In the Founder-Led Marketing Club you can:

1. Draft your go-to-market plan (including your playbook) in under 3 hours

2. Turn it into micro-tests you can start running next week

3. Get feedback from me and other founders, when you need it

Ready to replace random acts of marketing with a structured approach to take your business from concept to $1M? Join us in the Founder-Led Marketing Club.

Rooting for you!
Sweta

P.S. Questions about whether Founder-Led Marketing Club is right for you? DM me on LinkedIn - happy to help you assess fit and timing.