90% of startups fail. These three questions are how to get into the 10%

The founder's guide to pricing (without the awkward questions)

Stop guessing if, and how much, customers will pay

[Video] This founder's road to $1M ARR

How to use the Happy Paying Customers Methodology

Tired of random acts of marketing?

Framework inside on how to design a single winning playbook

Ready to grow? Doing more is rarely the answer.

This founder is about to hit $1M ARR. What marketing magic should she replicate?

Your startup homepage checklist: 7 must-haves ✅

Clear and actionable guide on what to include on the homepage

Have a product idea? Curb the instinct to build it 🤖

What to do instead to get customers before building.

This bootstrapped founder hit $350K ARR in 14 months

And, how you can, too

3 examples of GTM micro-tests

Go-to-market micro-tests: what is it?

Product-market fit obsession will kill your business 💀

Setting useful marketing OKRs for early-stage tech startups

The 3-step recipe to be strategically scrappy