The 2 questions every founder must answer

Most founders think they have. Most haven't.

Pivot or persist with the business?

Five Questions to Ask Before You Pivot

15 business validation signals (ranked worst to best)

New founders, steal this from Canva's origin story

Canva has a secret that no one talks about - every new entrepreneur needs to know it

She spent $250,000 and got zero customers

3 steps every new founder should take to avoid this costly mistake

If sales feels icky, read this

I hated sales. This changed everything for me.

Why AI startups are struggling

Most ideas deserve a sanity-check, does yours?

3 founders shared this exact problem this week

They thought they had validated their idea, but they had not

Where can I find customers for my startup?

To find customers, you need to do this one thing: create a Customer Ecosystem Map

The starting point for your business idea (and what to do next)

Why founders get stuck with marketing