0-1 Marketing Newsletter
Join smart and ambitious corporate escapees building their first business. Actionable newsletters 2x/month on how to validate your idea and de-risk your business with 100 Happy Paying Customers.
Written by
Sweta Govani
Connect
Nov 13, 2025
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8 min read
They thought they had validated their idea, but they had not
Aug 12, 2025
7 min read
Aug 27, 2025
13 min read
To find customers, you need to do this one thing: create a Customer Ecosystem Map
Jan 24, 2025
2 min read
How to use the Happy Paying Customers Methodology
Feb 18, 2025
4 min read
Stop guessing if, and how much, customers will pay
Apr 24, 2025
Mar 4, 2026
5 min read
3 steps every new founder should take to avoid this costly mistake
Feb 19, 2026
6 min read
I hated sales. This changed everything for me.
Feb 5, 2026
Jan 28, 2026
Jun 19, 2025
3 min read
Jun 10, 2025
How to micro-test your go-to-market strategy with outreach